Dispensing pharmacy | Pharmaceutical care |
Product business. | Service (people) business. |
Objective is to bring product to the customer. | Objective is to bring the pharmacist to the patient. |
Decisions focus on the business. | Decisions focus on the patient. |
Inventory generates revenue. | Patient care generates revenue. |
Available service supports the product. | Available product supports the service. |
Success measured as number of prescriptions. | Success is measured as patient outcomes |
Spaces are organized to display and sell products. | Spaces are organized to meet patient’s need. |
Records are kept primarily to meet legal requirement concerning the drug product. | Documentation supports patient care. |
Schedule for repeat prescription determined by customer supply of drug product. | Schedule for follow-up determined by risk and benefit of drug therapies and needs of the patient. |
Business is passively sought through the generation of prescriptions. | Business is actively sought through the recruitment of patients. |