Dispensing pharmacy

Pharmaceutical care

Product business.

Service (people) business.

Objective is to bring product to the customer.

Objective is to bring the pharmacist to the patient.

Decisions focus on the business.

Decisions focus on the patient.

Inventory generates revenue.

Patient care generates revenue.

Available service supports the product.

Available product supports the service.

Success measured as number of prescriptions.

Success is measured as patient outcomes

Spaces are organized to display and sell products.

Spaces are organized to meet patient’s need.

Records are kept primarily to meet legal requirement concerning the drug product.

Documentation supports patient care.

Schedule for repeat prescription determined by customer supply of drug product.

Schedule for follow-up determined by risk and benefit of drug therapies and needs of the patient.

Business is passively sought through the generation of prescriptions.

Business is actively sought through the recruitment of patients.